Advertising

Why should The Guide be your first choice for local advertising?

1.  We have the largest midweek circulation of any paper in the market, including The Patriot-NewsThe Paxton Herald and The Sentinel. While the daily paper in Harrisburg reaches less than 40% of the market, The Guide reaches all of your potential customers.

2.  The Guide is mailed directly to every postal customer in our coverage areas every week.  Our circulation figures are monitored by the U.S. Postal Service and therefore do not contain any inflated newsstand sales estimates.

3.  We publish six locally zoned publications so you can target your advertising dollars into a specific market and avoid paying for unwanted circulation.  Since we are direct-mailed, you can target your customers down to a specific neighborhood around your business!

4.  Our papers are produced on state-of-the-art heatset presses for stunning color newsprint ads and magazine-quality glossy inserts.

It all adds up to a high quality, highly targeted advertising program designed for maximum impact within the areas you choose.  The Guide provides the best and the most economical way for you to reach your customers with direct mail.

Read on for more detail of these points

The Guide publishes six locally zoned publications so our clients can target their advertising dollars into a specific market and avoid paying for unwanted circulation.  While you may have the perception that The Guide is a small paper, our six publications average more than 120 combined pages filled with local community news and advertisements every week.

While the daily paper in Harrisburg reaches less than 40% of the market mid-week,
The Guide
reaches all of your potential customers in time for weekend shopping.

The Guide is mailed directly to your customers every week.  Our circulation figures are monitored by the U.S. Postal Service and therefore do not contain any inflated newsstand sales estimates.  Quite simply, our publication is distributed into every home around your business if you are within one of our coverage areas, making The Guide the most economical way for you to reach your customers with direct mail.

We’d like to help you.  We work for our clients that you see in our papers and we can work for you.  Wouldn’t it be nice if all of your potential customers saw your print ad? Simply call at 766.0211, extension 2400 or 800.334.1429, extension 2400.  We look forward to hearing from you and helping you grow your business.