Advertising Information/Specifications

THE GUIDE COLUMN SIZES:

1 Column: 1.583”
2 Column: 3.333”
3 Column: 5.101”
4 Column: 6.833”
5 Column: 8.500”
6 Column: 10.333”

INSERT/OUTSERT SIZES:

Standard Insert Specifications

  • Art Size (starting document size – no bleed)
    7.8125″ x 10.375″
  • Document Trim Size (final size after being cut)
    8.3125″ x 10.875″
  • Resolution
    300 DPI
    Please be sure to keep all text within the safe margin.

Oversized Insert Specifications

  • Art Size (starting document size – no bleed)
    10″ x 12.5″
  • Document Trim Size (final size after being cut)
    10.5″ x 13″
  • Resolution
    300 DPI
    Please be sure to keep all text within the safe margin.

Outsert Specifications

  • Art Size (starting document size – no bleed)
    7.8125″ x 12″
  • Document Trim Size (final size after being cut)
    8.3125″ x 12.5″
  • Resolution
    300 DPI
    Please be sure to keep all text within the safe margin.
    (No bleed. Text and images must be at least 5/16” from the trim)

COPY DEADLINES:
Wednesday at Noon to receive a proof
Thursday at Noon for all display advertising

IN-HOUSE PRINT INSERT INFORMATION:
Copy and information must be received no later than Tuesday at noon two weeks prior to the date of insertion.

PREPRINTED INSERT INFORMATION:
Inserts must be delivered no later than noon on the Wednesday prior to the date of distribution.

SHIPPING ADDRESS:
Fry Communications, Inc.
800 West Church Road, Mechanicsburg, PA 17055
Dock Numbers: 14 – 15 – 16 – 17

Electronic File Acceptance Requirements
The Guide’s Graphics Department can accept the following for electronic files:

• Adobe Illustrator, Photoshop and InDesign CS3 (.ai, .psd, .pdf, .indd, .jpg)

• Quark Express 8.0

• Multi-Ad Creator 8.0

When sending application files, please be sure to include all fonts and art files.

 

ACCEPTED WAYS TO PROVIDE FILES:

• External Drives – CD and USB Peripherals

• E-mailed Files – When sending files via e-mail, we require pdf files. Please make sure that all fonts are embedded and, if the ad is color, be sure to use a CMYK color build. Files that are under 10MB may be sent to: guideads@frycomm.com.

• FTP Site – Fry Communications’ ftp site may be used to send large files. Information needed for uploading files to the FTP site are as follows:

Host: ftp.frycomm.com
User ID: anonymous
Password: (customer’s email address)
Directory: /home/ftp/incoming

After uploading a file to the ftp site, please email guideads@frycomm.com to let us know that your file is on our site.

• Dropbox – Larger files may also be sent via Dropbox, to: daniel.wagener@frycomm.com

Color: All color ads submitted for The Guide must have a CMYK build. Please ensure that black is 100% K and not a rich black.

Deadlines: First time electronic advertisers should submit their ads no later than the Wednesday prior to the publication date so that the Graphics Department can check to make sure that the files are acceptable. All other advertisements are due by Thursday at noon.

Questions: If you have any problems or questions regarding electronic files, please contact your account representative. You may also contact the Graphics Department at guideads@frycomm.com or info@theguideonlinepa.com