About Us

The Guide has been serving the Harrisburg area since 1934 with coverage and listings of local events, public auctions and estate sales, classified ads, circulars and local advertising. Published weekly by Fry Communications, we have the largest midweek circulation of any paper in the market, including The Patriot-News and The Sentinel.

As one of the region’s first shopping papers, The Guide specializes in helping Central Pennsylvania businesses get the word out about their products and services to over 161,000 homes each week. Six different publications of The Guide cover the West Shore, Mechanicsburg, Carlisle, Dillsburg, Perry County, and Harrisburg areas.

Several things set The Guide apart in this market:

First, we are direct mail. Our editions are mailed weekly to your customers. Every postal customer in our six coverage areas receives The Guide, providing saturation coverage for advertisers in the areas they choose. We can even target ads down to individual streets and neighborhoods!

Secondly, our circulation is unmatched. We have the largest circulation of any paper in the Harrisburg market, including the Sunday Patriot-News and The Sentinel-Sunday.

Thirdly, the quality of our printing is unsurpassed. Both the newsprint paper and the magazine-quality inserts are produced on state of the art magazine presses, providing high-impact color advertising within almost any budget.

Finally, The Guide is owned by Fry Communications, Inc., one of the largest privately-owned printers in the country.